6 strategies to make sure you never run out of content ideas
According to Altimeter, 70% of marketers lack a consistent/integrated content strategy. Are you running out of content ideas for your company’s social media platforms? Here are 10 things you can do to get some great content ideas!
- Don’t create content, document
One way to make sure you never run out of content is to just document what is going on with your company. Share with your audience everything that is going on, the good bad and ugly. People like to see transparency. The behind the scenes might be a little messier that the store front but thats what people like to see.
Evaluate your own success and failures. On social media platforms, people and companies tend to try to emulate the best side of themselves. There is nothing wrong with putting your best foot forward. However, your audience values genuineness, so showcase the human side of your business. One way you can humanize your brand online is to share your failures just as much as your successes. Your audience wants to learn from your mistakes too and some of the best content out there is about trying and failing and then trying again. This makes your story authentic and your audience will relate more to you.
“It’s not how we make mistakes, but how we correct them that defines us.” –Rachel Wolchin
- Stay up to date on your industry
Subscribing to a bunch of websites, blogs and magazines which cover news related to your company’s industry will really help you get ideas for your content. A relevant or interesting news story can help inspire you when you’ve run out of ideas. On your social media pages, following certain pages related to your industry will also give you some ideas for your content. For example, if you own a small restaurant, you might follow your city/town council’s Facebook page to keep up with local events that you should know about. If you are an investor, you might want to subscribe to magazines like Forbes for awesome business and investing content ideas.
- Reuse old content
According to Curata, 29% of “leading marketers systematically reuse and repurpose content.” You can always find a way to re-vamp old content. You can take an old blog post and make it into an infographic. Or you can a concept from one of your older videos and go into more detail with it in a blog post. You can take old blog posts and redo them with new information. You just need to make sure you do it in a way that is new and creative because you don’t want your audience to feel like they are looking at the same stuff repeatedly. It’s okay to just sprinkle in some of your repurposed content with your new content.
- Try combined relevance
Combined relevance is taking two ideas that might not be necessarily related and making a connection between them in way that is valuable to your audience. For example, AgoraPulse wrote an article called “6 Social Media Marketing Lessons That Samurai Can Teach You” which combined the Samurai principles of life with social media marketing. AgoraPulse created little Samurai illustrations like the one below with each tip and established the connection between the Samurai and marketing.
There other methods for making the connection between the two concepts. Another example is HubSpot’s blog post called “Marketing Lessons From the Cupcake” where HubSpot compared successful marketing strategies to cupcakes. The trick is to pick two things that would make an unlikely comparison and find a clever way to show how they are related. This is a great strategy for making some interesting content!
- Experiment with other content formats
Mix things up with your content by trying out some formats you’ve never used before. There are tons of different formats you could use like videos, infographics, photos, tips, graphs, articles, blogs, etc. And you don’t have to create them all yourself! On Facebook, try looking at other pages for relevant articles or photos that you could share on your page (Just be sure to get credit where it is due!). On Instagram, you can repost someone else’s photo as long as you have permission and give credit to the original poster. However, not all social media platforms support all kinds of content formats. Not sure which formats to use for each platform? Check out my other blog post, “What Social Media Platforms Should I Use?”
- Use tools to find content
There are a bunch of tools out there created just to help you out! For example, Crate is a content curation tool which will give you tons of articles relevant to your company which you can share on some of your social media platforms. You can also use this tool to get a lot of content inspiration if you start running out of ideas. For Crate, all you have to do is enter in a few words related to your company and it will filter out some relevant articles and blogs. It’s kind of like Google for blogs and articles.