- Get immediate feedback
If your company is looking to start a new project or promote a new product, Facebook live is a great way to get immediate feedback! You can show a sample of your project or explain an idea to your following and use the comments to see if your brand is heading in the right direction. The feedback and suggestions you get from your audience can also spark new ideas for content, or projects for the future. Taking your follower’s suggestions into consideration also makes your audience feel valued and further strengthens the connection between you and your community.
- Create a community
“Social media creates communities, not markets.”
Building an online community for your brand is so essential to your marketing success! According to Hubspot, 80% of marketers indicate that building brand communities has increased traffic and brand recognition. The best way to build a brand community is to initiate engagement and create opportunities for people to connect, states Small Business Trends . Facebook live does both of these things! Live videos allow you to engage with questions, ideas, and suggestions from following in real-time. Your followers also have the chance to make connections not just with you, but also with other like minded followers who have the same interests!
- Connection with audience
Streaming live allows your audience to get to know you and your brand! It is a perfect way to illustrate the values and energy of your brand to your following. Your audience gets real-time answers to their questions and concerns and you get to start building a strong online community with your following. FB Live videos will also bring more activity and engagement to your page! Facebook recently stated that live videos can draw ten times more comments due to the real-time connection between the streamer and their audience. Which brings me to my next point…
- Higher engagement
“In another sign that Facebook is increasingly betting on real-time video, the social network said its algorithm will now give more preference to video that is live than video that is not.”
-Marty Swant, Ad Week
Along with Facebook giving people who use Facebook live visibility with the algorithm, Facebook live promotes more organic engagement. People are more likely to ask a question or add a comment on a live video because there is a higher chance it will be met with an immediate response. According to Social Media Today, Facebook users spend 3x longer watching a live video compared to a video which is not live. People want the engagement and interaction with you. You can’t treat live videos like regular videos. The whole point of a live video is the ability to respond and engage with your audience in real-time. As long as you are attentive and responsive to your audience during a live video, people will continue to engage.
- Cost-effective and easy to use
Facebook live video is a great tool for your business and it doesn’t cost you anything to use. Videos naturally have a way higher organic reach than photos with out having to pay for it. According to Social Bakers, theres a 135% increase in organic reach, on average, when you post a video instead of a photo. Most businesses know that your marketing budget can spread pretty thin with campaigns, paid ads, videos etc. You don’t need a camera crew for FB Live thats the beautiful thing, it’s in the moment and authentic. It’s also incredibly easy to start a Facebook live video and you can even do it from your phone! Here are some simple instructions for the Facebook app on your smart phone:
- Log into Facebook
- Select your company page
- Tap the your News Feed / Timeline
- Write a quick description of your live video
- Tap Go Live to start the video stream
- Notifications are sent to all of your followers
When your live stream begins, everyone who follows your Facebook page will get a notification which will also draw in more engagement. Even if some of your followers see the notification but are unable to watch the live stream, it will continue to stay their notification list and they will be able to watch the replay of it on your page. This is because once your live video ends, it gives you the option to share the video to your page allowing anyone to watch later!
- It’s only going to get even better!
According to Mediakix, “’Facebook Live Stream’ search popularity has risen over 330% since Facebook Live’s Rollout.” With the rise of live video use, Facebook is focusing the majority of its updates on Facebook live. Their latest update, Live Maps, allows followers to explore live videos from around the world that they would not have otherwise seen in their feed. Business Insider claims that, “Facebook CEO Mark Zuckerberg is ‘obsessed’ with live video” which means that Facebook live is not going away any time soon!
Do you use Facebook live? Let us know what you use Facebook live for in the comments below.