5 Ways to Make a Social Media Page More Appealing
Every brand needs a plan before diving into the world of social media. These five tips aim to help make your social media pages stand out from the competition!
- Keep your presence consistent
Posting regularly on all of your social media platforms will definitely help your brand establish a presence as well as a strong following on each platform. This presence will help to establish connections with new and loyal customers online. According to Social Media Today, 71% of consumers are likely to purchase an item based on social media referrals. A strong social media community thrives on a brand’s social media account that is active and consistent. It is okay, however, to only focus on a few platforms. In fact, your brand probably doesn’t need an account for every social media platform! Just focus on the ones that most comfortably fit the content and target audience of your brand. A few active accounts are better than a plethora of non-active ones!
- Establish a color scheme
Photo Credit: https://visual.ly/what-colors-should-you-use-marketing
Generally, companies try to pick a color scheme for their content in order to establish consistency. This can be based off of the company logo which is usually determined by the product/service, the brand’s story, and the target audience. Color has everything to do with the company’s overall message to their audience. When choosing the brand’s color scheme, it is important to consider Color Theory. According to Canva, this theory proclaims that each color of the spectrum evokes a certain emotion or feeling from the viewer (whether consciously or subconsciously). The color scheme will greatly affect the overall theme and message of your social media page! Need help picking a color scheme? Here are some great links to get you started:
- Set up a theme
A brand’s color scheme will greatly affect the theme of the social media platforms. The theme is especially significant in photo-focused social media platforms such as Instagram and Pinterest. Here are some examples of themes seen with the Instagram layout:
The type of theme your brand uses should evoke certain emotions in the viewer which will then determine the kind of people drawn in to your social media pages. This is affected by the color scheme as well as the content of the photos. It is essential to match your theme with your brand’s target audience so that you are attracting the right people!
- Use high-quality photos of the correct size
The quality of your photos will greatly affect whether or not someone will decide to follow your page. Pages that have low-quality photos for their content are generally not going to have a large following. The size of your images will help determine the quality of your images when they are posted. Each social media platform has different size requirements for different elements of the page’s profile. If your image is too small, it will appear blurry and pixelated on your profile! Listed below are all of the image sizes you need to know for each social media platform.
- Cover photo: 852 x 315 pixels
- Profile picture: 180 x 180 pixels
- Cover photo: 2120 x 1192 pixels
- Profile picture: 800 X 800 pixels
- Cover Photo: 2560 x 1440 pixels
- Channel icon: 800 x 800 pixels
- Cover photo: 1252 x 626 pixels
- Profile picture: 73 x 73 pixels
- Background image: 1600 × 1200 pixels
- Banner image: 646 x 220 pixels
- Company profile picture: 100 x 60 pixels
- Maintain a targeted variety of content
The content you create should always be geared toward your targeted audience. Your following will notice if a post is completely out of place from the rest of your content. However, it is also very important to make sure you add variety to your content. You don’t want to bore your audience with repetitive content. Posts should be related to the brand’s story as well as original, fresh and visually-engaging for your following. Depending on the social media platforms your brand is using, it is very important to create a diverse amount of content for the brand. For example, Pinterest is a platform typically used for high-quality picture-based content. However, you can spice things up a bit by posting infographics and blogs to further engage your audience. Not sure which social media platform is best for your kind of content? My other blog post called “What Social Media Platforms Should I Use?” will help you get started! Check it out here.